GREASY SPOONS

Our Greasy Spoon advertising network gives brands interested in reaching the notoriously elusive trade audience an opportunity to disrupt their everyday journey with formats that are simple, creative and memorable. One of the nation’s most recognisable hotspots on the high street, the Greasy Spoon Cafe opens early and serves hot food all day to sate the appetite of Britain’s builders, plumbers, van drivers and specialist tradesmen.

TABLEWRAP

Advertising on Tablewrap is ideal for brands looking to capitalise on the lengthy time spent by tradesmen who chose to sit in Greasy Spoon Cafes during the day.  Tablewrap is an ambient media solution that allows advertisers to deliver a complex message placed directly in front of tradesmen where they have the time and the space to consider the content, explore product catalogues online, make a purchase or download a voucher to redeem elsewhere.

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SANDWICH BAGS

The bacon butty has been a staple British breakfast for generations helping fuel the nation’s builders, van drivers and artisan tradesmen as they start their working day or wind down at the weekend. Tradesmen spend their working lives constantly on the move which means brands need to find ways to fit into that daily journey and stand out. Advertising on Sandwich Bags is a simple, intuitive way to break into that daily routine and deliver messages straight into the hands of hungry tradesmen eating or snacking on-the-go.

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COFFEE CUPS & SLEEVES

Something else the nation’s working man can’t live without is his coffee break. Despite their busy line of work, coffee is an essential and habitual part of every tradesman’s daily routine. Advertising on takeaway formats like Coffee Cups and Coffee Sleeves allows brands to deliver messages straight into the hands of tradesmen in the right way at the right time.  By targeting an everyday habit like takeaway coffee, advertisers interested in reaching an elusive trade audience are able to cut through the noise in a welcome, non-intrusive and impactful way.

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PRODUCT SAMPLING

There are a number of ways to support your branding and sample products within a Greasy Spoon Cafe environment.  Since people are 65% more likely to respond to a message when it’s delivered in a relevant way, it makes sense that product sampling would appeal to advertisers with products that are primarily male-oriented as this fits with a Greasy Spoon Cafe audience.  Whether you are trade supplier looking to distribute leaflets or catalogues about your services, or a food and beverage company with a suitable brand that you’re looking to market to a male demographic, our point of sale opportunities would be ideal.

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