Aldi is renowned as one of the best graduate employers in the UK. In fact, they are 2nd in The Times Top 100 list, Aldi’s highest ever position in the rankings. Their graduate scheme is known for its sought-after, highly rewarding opportunities for graduates that rightly attract the cream of the crop every year.
Following on from activity in October 2014 and February 2015, Aldi are back with a third burst of Tablewrap activity in Student Unions across the country. This time the campaign is targeted in 17 of Aldi’s key Universities and all 409 tables are NFC-enabled giving tech savvy students an option for instant access to Aldi’s graduate content online.
95% of students visit the Student Union at least once a week. Not only is the union the social epicentre on campus, it is a versatile space that caters to a multitude of student needs, particularly a space to study or kill time between lectures. Tablewrap lends itself well to a complex message as it reaches students who are relaxed and receptive with time on their hands to consider whether a company like Aldi might offer the right career fit. Phones and tablets are naturally on the table which gives graduates the means to engage with content, explore the opportunities and apply online, all whilst sitting at the table.
The activity was planned and booked through McCann Manchester and Rapport Worldwide.