Our pharmacy network is proving extremely popular with care home promotions this year. Pharmacy bags are a really cost effective way of delivering messages into the hands of an older demographic, especially when those messages are related to health. In the last 12 months, we’ve seen campaigns for the likes of BUPA, Saga, Ark and Churchill specifically promoting their care homes across the UK.
Anchor have followed suit and are currently using pharmacy bags in proximity to 8 of their care homes in key areas around the UK to promote a free trial stay for anyone interested in care and living in the local area. It’s the first time we’ve seen an offer like this from the care sector and a great idea, especially in the current market where it’s likely people making such an important life decision would appreciate the option to try before they buy.
The campaign was booked through their media agency, Accord.