That’s right folks, British Airways is the latest in a growing list of airline brands serving up their own food for thought along with our favourite lunch time sarnie. Targeting Sandwich Bars in the City to reach those frequent business flyers, BA CityFlyer is promoting a few daily specials of their own, flights to Stockholm, Dusseldorf and Rotterdam, which all fly out of London City Airport.
By booking our business pack, BA CityFlyer have replicated activity run recently by LuxAir in March as well as London City Airport themselves, who have used sandwich bags on 4 separate occasions since June last year. It’s an ideal way to target the business audience and considering 91% of Sandwich Bags end up on a desk in the office where dwell time is 11 minutes, it’s easy to see why this cost effective form of media is a great way to impact city office workers whilst they’re taking a break from their busy schedule.
This campaign was planned by Carat and booked through Posterscope.