BE READY FOR WINTER

19th December 2013

In the words of Robert Louis Stevenson, ‘Late lies the wintry sun a-bed, a frosty fiery sleepy-head; blinks but an hour or two; and then, a blood-red orange, sets again.’  Conjures up some wonderful images doesn’t it.  Everyone loves a White Christmas and if weather forecasters are right, we’re in for just that.  Bring on the snow!

While the winter season has its advantages, it also creates a lot of upheaval and this time of year is a prime time for winter wellness campaigns across our pharmacy network.  Weather forecasters are painting a pretty gloomy picture saying we’re in for the stormiest Christmas in living memory!  Yikes.  No wonder than that NHS Scotland have launched a ‘Be Ready for Winter’ campaign urging people to prepare themselves well, restock their medicine cabinets, check GP surgery and pharmacy opening hours and order repeat prescriptions in plenty of time.

The campaign went live this week and is targeting 250 Scottish pharmacies with 250,000 bags over the festive season.

This activity was booked through Posterscope Manchester.