We have always felt that coffee shops present a perfect opportunity for Newspaper and Magazine titles to communicate with their audience. From the busy professional demanding the latest news alongside their morning caffeine fix to the more leisurely individual enjoying their favourite glossy with their mid-morning flat white, the two go hand in hand.
Whether it’s digital or the traditional paper version, gaining new subscribers is key. This is why our long dwell time formats such as Tablewraps and Coffee Sleeves offer a great solution. The long dwell time of the environment, combined with the high frequency of mobile/tablet users and the wifi connectivity offered in Coffee Shops ensure a great response.
Dennis Publishing identified coffee shop Tablewraps as the ideal way to drive new subscriptions for their bestselling title ‘The Week’. Their weekly magazine with summarise all that’s happened in the news. Using a unique code coffee drinks can get themselves a free copy of The Week simply by texting or registering online. A great way of allowing their audience to sample the content of the magazine before converting them to new subscribers.
This campaign was planned by Mediacom.