Everyone loves a good story – the bigger the twist the better! Pan Macmillan’s latest publication, The Charmed Life of Alex Moore by Molly Flatt is one of those modern adventures with unexpected magic that really blows your socks off. Though you’ll have to read it to find out.
What better way to give readers a taste and to get tongues wagging than to sample copies of the book to a select few lucky readers whilst they’re sampling a coffee at their favourite local coffee shop?
With a genius campaign, Pan Macmillan are advertising Molly Flat’s brilliant piece of fiction on branded takeaway coffee cups, reinforcing the promotion with free copy giveaways. The perfect excuse to sit down in store or seek out a solitary spot and indulge in a little ‘me’ time.
Free copies add to the feel good and drive that all important word of mouth, whilst coffee consumers grabbing their daily brew to go spend 18 minutes with their branded cup, half of which end up on a desk in the office prompting general office natter and ideas on next-buy books.
The Coffee Shops taking part in the Pan Macmillan promotional campaign have all been carefully selected in premium London hotspots with a cultural clientele. Perfect targeting when you consider the storyline entails the launch of a dream start up by one of London’s rising tech stars.