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13th Oct 2022

Breast Cancer Now is a charity supporting people experiencing breast cancer.

Whether that’s dealing with diagnosis, going through treatment, campaigning, fundraising or researching, Breast Cancer Now provides support services, treatment and specialist nurses to help people whenever they need it.

The Touch, Look, Check campaign features branded pharmacy bags and information leaflets distributed in 200 Pharmacies, nationally over a period of 4 weeks. The bags encourage people to learn the signs and symptoms of breast cancer and to check themselves regularly, and to report any changes to their GP.

Pharmacies are an ideal environment to deliver sensitive messages, considering people’s minds are naturally on their health. Pharmacy customers are 21% more likely (than average) to have been diagnosed with cancer and are 30% more likely to have a family member or close relative who has been diagnosed.* The bags are placed directly into the hands of people collecting medication, acting as a prompt to discuss concerns with a trusted pharmacist.

Around 55,000 women and 370 men are diagnosed with breast cancer every year in the UK.

Early diagnosis results in giving people the best possible outcome from treatment. The more people check themselves, the greater the likelihood of spotting signs early, allowing for more effective treatment.

In total 200,000 pharmacy bags and 40,000 leaflets were distributed, with the activity running throughout Breast Cancer Awareness Month in October.

*Source = TGI 2022

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