BT BUSINESS REACH SME’S IN COFFEE SHOPS

9th February 2015

Coffee Shops play a central part in the everyday life of busy workers all over the world.  They are social community hubs that offer just the right balance of atmosphere, access to wifi and necessary amenities.  Whether it’s grabbing a quick caffeine fix on the way into work, taking a well-deserved break from a busy day, or simply needing a place to work remotely and carry out informal business meetings, Coffee Shops certainly tick all the right boxes with SME’s. We all know the perfect recipe for success is Good Coffee, Good Cake and Good Connectivity!

Following on from a number of SME-focused campaigns in 2014, BT Business is harnessing the power of café culture to reach SME’s promoting the launch of BT One Phone.  It’s a handy new phone system that allows us to handle all our calls (mobile or office) through our mobile phone, a service ideal for entrepreneurs, start-ups and small local businesses where every call is a big deal they can’t afford to miss.

BT Business are running Tablewrap in Coffee Shops across the country from 9th – 22nd February.  This follows on from similar activity for the likes of Microsoft Office 365, O2 Business, Paypal and AXA PPP, all campaigns targeted specifically at SME’s working away from the office.

The campaign was planned and booked by Maxus and Posterscope.