Why the Care Sector Advertises in Pharmacies

3rd February 2018

Our local independent pharmacy is a cornerstone of British society. Knowing it’s there gives us a sense of innate comfort. The pharmacist is often the first person we go to when we’re feeling under the weather, or for advice on what to put on that angry looking rash. For millions of Brits, our local pharmacy is a fundamental part of the effective management of our everyday, and more complex health issues; a place we visit regularly to pick up prescriptions and other vital medication. 

Pharmacies are particularly important for those who care for others who aren’t able to take care of themselves – both professional carers and family members who take on the role at home. But also for those aged 45+ as our bodies naturally suffer more wear and tear as we get older and it’s often necessary to take supplements and other medication to ensure we’re giving ourselves the necessary TLC as we age. In fact almost 50% of the pharmacy demographic is aged 45+ with 21% of this figure over 65. People in their mid sixties are more likely to have parents who are at the age where they need some sort of full time or residential care.

Tabletalk’s Pharmacy advertising network consists of over 6,000 Green Cross Pharmacies across the UK and offers campaigns on a national, regional, local or postcode targeted scale. Brands that have run pharmacy advertising campaigns with Tabletalk include CRUK, PHE, McCarthy & Stone, Cleeve Care Group, Jewish Care, Anchor, Helen McCardle Care and Bupa, amongst many more. Pharmacies are effectively the first port of call for health services across the UK and the NHS often encourages the public to see their pharmacist first to ease pressure on GP’s.

Printed on branded pharmacy bags, your message is delivered directly into the hands of patients and carers by the pharmacist, renowned as one of the most trusted health professionals in the industry. People receiving information from a pharmacist naturally listen and are more likely to read every word, particularly because of the time and place the message is delivered. And because they are more inclined to listen and follow the instruction of a pharmacist, this serves to reinforce your own message and prompt action. It’s also why advertising in pharmacies is an excellent way to deliver a sensitive message.

All of these things serve to reinforce the reasons why the Care Sector regularly advertises on pharmacy bags. The tightly targeted campaigns mean that you’re able to support all your care homes nationally, regionally or locally within a specific radius of each site to ensure that your message is delivered to a relevant audience and achieves little wastage whilst making the best use of a small budget. Don’t hesitate to get in touch to find out how we could help.