Established in 1898 when Thomas Mayes Lewin opened his first store in Jermyn Street in the heart of St James, T.M. Lewin has earned a reputation as one of London’s finest tailors.  In fact, over a hundred years ago T.M. Lewin was amongst the very first to make the ‘coat-shirt’ – something we all take for granted today, shirts with buttons down the front.  Known to be obsessive about quality and value, T.M. Lewin’s founder instilled a time-honoured mission that the company maintains to this very day across 60 UK stores.  

T.M. Lewin’s goal has always been to create business wardrobes that give you the opportunity to blend into your professional life whilst standing out from the crowd.  In fact, the in-house team of designers comes up with over 100 new textiles each month so that you’re more likely to be wearing an original.  And when it comes to launching their latest ranges, T.M. Lewin has some pretty spectacular surprises up its sleeve.  

Like Gary Lineker.  Britain’s favourite sports broadcaster also happens to be one of Britain’s most fashionable presenters.  And it’s a match tailormade in heaven.  In May this year, T.M. Lewin partnered with the love of lads and ladies across the UK to host a brand new video series #BusinessGoals where Gary interviews the UK’s top business leaders and investigates the evolution of menswear.  He delves into the power of clothing on success and each CEO’s approach to leadership, decision-making and work/life balance.  The old adages, ‘dress for the job you want’ and ‘look good, feel good’ shouldn’t be taken lightly as there really is power behind the prattle.  

To add a little fun to a big reveal of the Lineker Lewin range of shirts on Monday 23rd October, T.M. Lewin has Gary looking sharp (and shirtless) on takeaway coffee cups distributed in Coffee Shops across London’s Financial District.  The campaign is designed to tap into the curiosity of city businessmen grabbing their morning coffee to go on the way into the office and drive interest online to check out The Lineker Look.  To add even more sizzle to the range which includes the Debonair Dress Shirt, the Sexy Stretchy Shirt, the Immaculate Non-Iron and the Perfect White Shirt, T.M. Lewin are offering a fabulous deal with shirts from £25 no matter how many you buy and free delivery.  Pretty crisp if you ask us!

The campaign was planned by MC&C and booked by Open Outdoor.