In a world driven by trends and quick consumption, creative advertising strategies are essential for brands to make a lasting impact.
Charles Tyrwhitt, a brand renowned for its elegant menswear, chose to advertise on takeaway coffee cups to reach busy commuters grabbing their morning coffee on the way to work.
This captive audience, with a few moments of downtime as they sip their beverages, presents an ideal opportunity for brands to capture their attention and deliver a succinct message that leaves a lasting impression.
Advertising on Coffee Cups taps into the lifestyle of their target audience—individuals who appreciate quality in all aspects of life, including their choice of beverage.
There’s also the added bonus that impulse purchase may be driven by coffee spilt on shirts!