Held at the NEC in Birmingham in December, The Clothes Show is a fashion-focused, trend-led event that promises an exciting new direction for 2015. This year it’s a very British affair as The Clothes Show aims to present itself as a pioneer for new, established and emerging British talent. Not only do girls get to shop ‘til they drop with AW15 pieces from amazing brands, there is a fantastic line-up of music, talent and fashion industry experts on stage to educate and entertain. It’s a show not to be missed, whether you’re simply there for a bit of fun or actively looking for a career in the fashion industry.
Back for a second year in a row, Clothes Show Live are using Tablewrap in Student Unions at 8 Universities within driving distance of Birmingham to promote their fashion event and drive ticket sales. The media is an ideal route to market, especially when you consider the fact that 95% of students visit the union at least once a week. Not only does Tablewrap offer considerable dwell time, it also puts brands in the centre of conversation where groups of students are socialising or studying together with mobile devices naturally on the table to drive response.
The campaign was planned and booked by Total Media Connect and Posterscope Manchester.