One of the great things about our ambient formats is the ability to spark conversation and drive engagement. With Social Media now being an important part of an overall communications strategy, we wanted to show how Coffee Cups could drive positive social media interaction and decided to run a little competition. We distributed enough branded Coffee Cups to last a couple of weeks across 15 agencies and specialists we work with in London, offering anyone with a sense of fun an opportunity to win prizes for posting a selfie with their coffee cup on Instagram or Twitter using #Tabletalkselfie. There were spot prizes for pics that made us smile and everyone who entered went into a draw to win a £250 Selfridges voucher.
We had such a fantastic response and were completely overwhelmed by all the effort that went in. From crime scenes, to hedgehogs, trips to Amsterdam, towers of people and top table at a wedding, we were unbelievably impressed with how our humble coffee cups sparked such creativity. There were 97 entries in total and the feedback was hugely positive throughout.
Coffee Cups are such a versatile format. Our #Tabletalkselfie activation is a great example of how ambient media can drive engagement online. Coffee breaks are the perfect time of day to reach people in a relaxed, receptive frame of mind. They are also the kind of leisure time during the day where we get on with life admin, shopping online, banking on the go or catching up on social media. For advertisers looking to stand out and genuinely grab attention, a selfie activation using Coffee Cups could work really well. Imagine a chance to win a holiday or a free copy of a new book coming out, just by posting a selfie on social media. It’s simple, it’s fun and extremely on trend right now.
Thanks again to everyone who took part in our #Tabletalkselfie competition and well done to Charlie at UM London who won the biggest prize of all!