What do these 3 wonderful things have in common you may ask? Well if a year’s supply of Campbell books for your kids and a luxury organic beauty hamper sound exciting then listen up people!
Everyone knows Coffee Shops are a favourite hangout for yummy mummies. After all that rushing around getting kids ready for school, dealing with tears, tantrums and the traffic nightmare dropping them off, that morning coffee is a necessary and very welcome life-saver.
Pan Macmillan have a campaign now live for Campbell books with 135,000 Coffee Sleeves distributed across 50 London Coffee Shops, all targeted in affluent suburbia.
One of the great things about working with independent Coffee Shops is the fact that we can target our campaigns in specific areas. For instance, affluent London suburbs like Stoke Newington, Wimbledon, Richmond etc known for high priced property, buzzing high streets and yummy mummies galore.
There is nothing mums like more than spoiling their tots (whilst spoiling themselves a little too). Come to think of it, it might only be September but there’s a distinct tinkle of Christmas cheer in the air already. I sense happy tots and happy mums this festive season!
The campaign was planned and booked by Total Media and Posterscope.