It’s official, winter is here and along with the dreaded change in weather comes the even more dreaded seasonal colds and flu.  You know the feeling, face squashed flat against the tube door trying everything to avoid the person next to you with streaming eyes threatening to pass on the lurgi.  Until eventually someone in the office succumbs and before long it’s you in the tube being avoided like the plague.

Lemsip are all about rescuing the masses from their winter doldrums.  Using pharmacy bags to generate standout from other products on the shelves and increase recommendations by pharmacists, Lemsip have just gone live with a campaign running in 210 independent pharmacies across the UK promoting Lemsip Cough Max.