CRUK are back on pharmacy bags with a campaign across Wales.  

The bags feature a number of creative executions such as “It’s just a little lump”. “It’s just a bit of blood” or “That pain just won’t go” encouraging people to present to their GP if they have noticed any change which is not normal or is not going away.  

Spotting cancer at an early stage means that treatment is more likely to be successful. By using pharmacy bags CRUK are ensuring that this vitally important message is delivered directly into the hands of people by trusted pharmacists, prompting them to mention any concerns they may have. Research shows that 82% of people are more likely to engage with such information if they receive it in a healthcare environment. 

Our independent pharmacy network provides CRUK with a captive audience which they can reach in a relevant environment and at an appropriate time. These ingredients combine to make pharmacy bags a highly effective call to action.