Every 20 minutes, someone in the UK is diagnosed with a blood cancer like leukaemia, lymphoma or myeloma and one of the biggest struggles for sufferers of blood cancer is finding a matching blood stem cell donor. Delete Blood Cancer was established in 2013 with a key mission to provide a suitable donor for every single person in need. No easy task!
In a bid to raise awareness and combat the fact that there are 3 times more female donors than male, Delete Blood Cancer came up with a fantastic initiative challenging men all over the country to show blood cancer what they’re made of. What better space to find men than in the Pub! And what better way to inspire a bit of action by letting men know that the girls are beating them 3-1.
Beer Mats give brands an opportunity to put their message directly in front of groups of peers when they are relaxed and receptive with the means and opportunity to engage with the content. The campaign is live in 50 Pubs across the country for 4 weeks.