In a world where the pace of life continues to ignite exponentially, there is a new generation of speed eating city workers that simply don’t have time to cook up a hot breakfast or sit down to a bowl of cereal and a leisurely read of the paper. This generation is all about instant gratification and breakfast on the go.

Coffee Shops and Cafes have a natural advantage when it comes to catering for the ‘Deskfast Generation’ offering a diverse array of simple, easy to grab and go brekkie options. Millennials have by far the biggest buy in with 23% aged 25-34 and 18% aged 16-24 choosing to deskfast at work every morning. This is all according to a Harris Interactive survey initiated by The Grocer this year.

Fruit (46%), yoghurt (44%) and cereal (39%) are favourites in terms of menu choice with toast (36%) and breakfast biscuits (35%) all tickling the tastebuds for deskfasters on the go. It’s clear why the convenience of Coffee Shops is proving a driving force behind the deskfaster’s environment of choice for that early morning grab and go bite to eat with their favourite bean or brew!

Check out this handy infographic based on The Grocer Harris Interactive survey findings.

All info courtesy of a recent article by The Grocer’s Ash O’Mahoney, Deskfast Reinvented the New Wave of Speedeaters, 4 Sept 2018.