A lot of us take the energy we have to work, play and generally live our lives for granted.  People with Diabetes have problems with insulin production which creates a build-up of glucose in the blood and as a result, the glucose can’t be used as fuel.   While Diabetes is relatively common, it’s a life-changing condition that comes with a variety of short-term and long-term complications.  There are 3.2 million people that have been diagnosed with Diabetes in the UK, with over 630,000 people believed to be living with it and unaware.  It’s manageable once diagnosed, but there is still a job to be done when it comes to educating the public about it.

Type 1 usually occurs before the age of 40 and is the most common form of Diabetes that appears in childhood, whilst affecting around 10% of adults living with the condition.  Type 2 has a later onset and usually appears in people over the age of 40, affecting around 85% of all people diagnosed with Diabetes.  For those who find out they have Diabetes later in life, it can be a huge adjustment having to adapt.

To help raise awareness and help those with Type 2 cope with the condition, Diabetes UK is hosting free education days in specific local areas across the country.  Running at different periods from this month into the new year, the campaign consists of 420,000 branded pharmacy bags distributed across 420 local pharmacies in the UK.

Pharmacies are an ideal environment for targeting a 40+ demographic with a health message.