There is something incredibly nostalgic about fish and chips. They bring back floods of childhood memories about seaside holidays. It’s safe to say that fish and chips are loved by all and sundry. In fact, us Brits eat a staggering 382 million portions of chips every year – that’s 6 portions for every man, woman and child in the country!
Considering fish and chips are a coastal staple and we all flock to the seaside in the summer months, it’s no surprise that the Eden Project have harnessed the power of the chippie to spread the word about their ‘Dinosaurs Unleashed’ summer exhibit across the South West. The campaign is running in 100 fish and chip shops using 200,000 branded bags for 8 weeks.
The campaign was planned and booked by Bluesoup Communications and Open Outdoor.