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1st Feb 2024

Fresh Student Living are advertising their accommodation ‘The Lantern’ in Liverpool on beer mats in pubs within proximity to the residence. This out-of-the-box approach not only captures the attention of the target audience but also opens up a conversation about the evolving landscape of student housing.

The Lantern offers high end facilities including ensuite rooms, reception and security staff, gym, common room and cinema room, all within walking distance of both Universities and directly opposite Lime Street Station.

One of the key reasons behind this strategy is an understanding of the student lifestyle. Pubs are integral social spaces for students, where they gather, unwind, and build connections. By placing The Lantern Liverpool on beer mats, Fresh Student Living inserts itself into the students’ social sphere, creating a seamless connection between their daily lives and their accommodation choices.

Beer mats are not your typical advertising medium, and that’s precisely what makes this campaign stand out. In a sea of digital and traditional advertisements, a physical, tangible beer mat is likely to leave a lasting impression on the target audience. The novelty of the approach ensures that The Lantern Liverpool stays top-of-mind when students are considering their accommodation options.

Placing adverts on beer mats in pubs is essentially tapping into the power of word-of-mouth marketing. Students are likely to share their discoveries and experiences with peers, creating a ripple effect. The Lantern Liverpool becomes a topic of conversation among friends, leading to organic promotion that extends far beyond the initial reach of the beer mat campaign with a built in peer review.

By seamlessly integrating into the social fabric of student life, this campaign is not just about finding a place to live; it’s about creating an unforgettable experience. Cheers to The Lantern Liverpool for raising the bar in student accommodation!

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