Low-cost airline EasyJet is a high-flier in aviation circles. From humble beginnings, they are now Europe’s leading airline, operating on over 600 routes across 30 countries with a fleet of over 200 aircraft. And why do we love them? Because they KISS (Keep It Simple Stupid)! No frills, no fuss, no dent in our overdraft.
To mark the lead-up to the summer holiday season, EasyJet have booked in a Spring coffee sleeve campaign, promoting affordable flights to Faro, Malaga and Alicante. The pun-tastic strapline ‘Caution, Hot!’ is fun and sure to catch the attention of consumers, reminding them that Summer does exist (in other countries!).
Our coffee sleeves reach an audience of on-the-go office workers, grabbing a caffeine-fix into work or in between meetings to give them the kick they need to get through the day. That very description makes us exhausted, so imagine how tired they must be? – Making them the perfect, burnt-out audience in need of a well-deserved sunshiny break.
The campaign runs from 21 April for 2 weeks- we have distributed 516,250 coffee sleeves to 175 outlets nationwide. Now go book your ticket to work on that tan – it’s Easy!