Goodwood is an English country estate like no other, set in 1200 acres on the edge of the beautiful South Downs in West Sussex it has a rich sporting heritage, which today includes motorsport, flying, golf, cricket and of course horse racing.

Everything about Goodwood is designed for entertainment with a passion for excellence. From the first horse races over 200 years ago Goodwood has evolved, whilst still preserving its historic charm, to host some of the words best DJ’s as part of the 3 Friday Nights events. Mixing horse racing with first class hospitality and closing each evening with a 2 hour DJ set in the parade ring complete with laser show and bouncing crowds!

The 3 Friday Nights attract a younger crowd than the mainstream races and Tabletalk were tasked with reaching this audience to promote these events.

By advertising on Beer Mats in pubs, located within the catchment area of the free shuttle buses, we were able to effectively target 18-34 year olds at the heart of their social scene. Reaching groups of friends together when they are relaxed and receptive allows plans to be made and tickets purchased via the quick QR code link on the back of the mats.