The 21st century has seen phenomenal growth with two industries in particular that seem to have taken the world by storm – Tech and Coffee. Just as advances in technology allow us to customise sophisticated software to suit a multitude of everyday needs, so do advances in the coffee industry now allow all and sundry to pick and choose from a multitude of satisfyingly exotic global blends that make up our everyday coffee order. And it’s not just the coffee that offers a curious cosmopolitan collection to suit a smorgasbord of tastes, the customers themselves are from all walks of life, particularly in the melting pot of cultures that makes up the UK’s diverse population.
The inventor of search as we know it, Google’s technology has transformed the way we live our lives and continues to drive the world forward in leaps and bounds with a relentless search for better answers to everything and anything at the core of what Google aims to achieve every single day. With such diversity in the world of coffee and the fact that the people who hang out in the UK’s burgeoning number of independent artisan cafes are a diverse collection of tech savvy millennial and entrepreneurial types, job seekers and students, it’s no surprise that Google has invested in a Coffee Cup advertising campaign to promote their Digital Garage.
The branded coffee cups ensure that Google’s message is delivered directly into the hands of customers grabbing their daily coffee to go. We spend an average 18 minutes with our daily takeaway coffee which means plenty of time to mull over and act on a message, especially since thanks to Google a quick search online is all it takes to instantly investigate whether a Google certification is what we need. And what a perfect opportunity our daily coffee is to log in and learn once we’ve signed up. It’s a fantastic way to get a headstart in the job hunt, or to keep your knowledge of digital up to speed with all the latest trends.
With digital skills vital to any modern day career, Google’s certification gives everyone, no matter their background, an opportunity to sharpen their skills and make their CV shine. Best of all, it’s a free platform. All you have to do is sign up to an online learning plan of 23 digital marketing topics, complete the lessons online, complete the quizzes and unlock the certification questions at the end to download your Google certificate when you’ve passed. While there are loads of excellent tutorials online, Google also has physical ‘garages’ that anyone can visit for face to face mentoring. The certification is something offered in collaboration with the Interactive Advertising Bureau (IAB) covering search, social and beyond and once certified, you get to showcase it on your CV and on LinkedIn.
The campaign was planned and booked through OMD and Talon Outdoor.
