One of the best things about earning a living is the fact that hard work pays off and we get to indulge in holidays, whether it’s a short break, an active adventure with the family, the chance to explore a new culture, or a chilled out week surrounded by natural beauty. It’s an opportunity we all grab with both hands as often as our wallets and work constraints allow. As life evolves, it’s often a case of finding that favourite place and going back year after year. The ultimate prize for holidaymakers that have cash to spare and enjoy their regular holiday spot is the opportunity to invest in a holiday home. While homes abroad might be out of reach for some, there are other options a lot closer to home that don’t cost a fortune.
Haven have 35 coastal locations all over the UK where they offer holiday homes in a safe and friendly community with a range of amenities and activities to suit holidaymakers of all types, especially families and the 50+.
To promote holiday homes for sale at the Greenacres Holiday Park to a 50+ audience, Haven are running branded Garden Centre Bags and leaflets in 10 outlets across North Wales and Cheshire for 2 weeks. Garden Centres are an ideal environment for an older demographic and with the majority of bags being taken home and re-used, there is an opportunity for multiple impacts.
The campaign was planned by Arena and booked by Posterscope.