Hodder Gets Creative with Coffee Cups & Bookmarks

24th August 2017
Ruth Hogan Hodder Coffee Cup Advertising

If we asked avid book fans to list their favourite spots to read whilst out and about, their local Coffee Shop is likely to be top of every list.  No time limit on your stay, baristas to make your specialty just the way you like it, plenty of ambient buzz to make you feel part of the action with just enough privacy from the comfort of your own table or somewhere comfy to escape as your latest literary adventure unfolds.  

Coffee Shops and books have always had a natural synergy and while we’ve seen many a publisher run a campaign, Hodder has thrown a clever little twist into the mix.  Along with branded coffee cups promoting Ruth Hogan’s The Keeper of Lost Things, Hodder has supplied the Coffee Shops taking part in the campaign with branded bookmarks for customers to keep.  It’s a fantastic idea as customers who pick one up will be reminded to purchase Ruth Hogan’s The Keeper of Lost Things every time they pick up their current read.  Not to mention something to keep tying in perfectly with the title of the book!

A debut novel, The Keeper of Lost Things is a charming and quietly moving tale exploring endless possibilities and joyful discoveries, unpacking the promises we make and break, the inanimate things we collect and the connections that bind us.  It’s well worth the read.  And if you’re in your local Coffee Shop in the Cotswolds in picturesque locations like Cirencester, Stratford-upon-Avon, Stroud and Bourton-on-the-Water you might just come across one of these gorgeous cups and nab yourself a bookmark to take home.  Don’t forget to head to your local bookshop to buy a copy!