We live in a highly charged world where we are in constant flux from one place to the next, using multiple screens to work, play and multitask throughout the day. Mobile technology has made it possible for ordinary people to communicate and process information in extraordinary ways. The power of mobile is something the OOH industry is increasingly beginning to harness as it gives traditional advertising to consumers out and about the ability to drive that all-important measurable response.
We happen to be an OOH media specialist with a format particularly well suited to Mobile integration via Social Media or technology like NFC/QR. Available in Coffee Shops, Student Unions and Powerleague Football Bars, Tablewrap puts messages in the centre of conversation where dwell time is 20 minutes and phones are naturally on the table. This is a potent combination allowing brands to reach consumers taking a break from their busy day with phones in hand and the time to actively engage with the media.
To emphasise the suitability of Tablewrap with Mobile strategies and Social Media, we have launched a competition which is live from today for a period of 2 weeks in a number of London media agencies including PHD, MEC, Carat, Havas, Arena, UM and Initiative. Through a game of ‘I Spy’, we are offering agencies the chance to win £250 worth of Selfridges vouchers by simply Tweeting their answers to @tabletalkmedia using #ISpy. To give them a little help along the way, agencies can follow @tabletalkmedia for clues or tap an NFC tag integrated into the artwork.
The competition closes on the 28th of March and the winners will be announced the following week. Choosing a game like ‘I Spy’ is intentional as we are creating a journey from our format onto Social Media and highlighting the ability to do this by utilising the extended dwell time Tablewrap offers.