If there’s one thing that tickles the tastebuds and conjures instant visions of sunny holidays living it up to your heart’s content, it’s ice lollies! And it’s no wonder the clever marketers at Icelolly.com came up with such an ingenious campaign to match their intuitive brand.
Advertising in Coffee Shops gives Icelolly.com the opportunity to engage with cash rich consumers indulging in a little me time. Grabbing a coffee is the ideal escape from our everyday humdrum and exactly the kind of down time during the day when we’re letting minds wander to thoughts of ice lollies and sunny holidays.
There are a number of things that make Icelolly.com’s campaign one of the most innovative Coffee Shop advertising promotions we’ve seen yet – using a combination of branded takeaway coffee cups and window vinyls in cafes across London.
Capitalising on the fact that QR readers are now embedded in Smartphone cameras with no need for an app means a quick fuss-free scan to their holiday comparison site online. Coupled with the opportunity to win a holiday just for taking a look at a site that promises you savings means plenty of perfectly crafted incentive. And investing in fully recyclable branded takeaway coffee cups is a nod to the more environmentally conscious consumer too. Ticking all the boxes!