There is nothing we love more at Tabletalk than a client that comes back as it reinforces what we already know, our media works! This time it’s Intu. Last year, Intu used coffee sleeves to reach consumers within a reasonable drive time of their Lakeside Super Mall and urged shop-a-holics to shirk the High Street for a warm and cosy place to do all their Christmas shopping. Considering the warming effect of coffee itself, the ‘Blimey! Your hands are cold!’ creative was an excellent contextual use of the media. And it worked.
To follow up on last year, Intu have just gone live with a campaign distributing 307,000 coffee sleeves across the South East in a bid to catch those last-minute die-hard impulse buyers on the hunt for Christmas pressies (yes, you know who you are!) The creative has impressed yet again with a ‘Let’s get you warmed up for Christmas’ theme and even a cheeky little ‘Merry Christmas, love from Intu Lakeside’ to boot. Aw shucks, who could resist?! So head down to Lakeside people and shop ‘til you drop!
The campaign was planned and booked by MEC and Zone Outdoor.