Tis the season to be jolly, tra la la la la…  We all know it’s that time of year, Christmas trees are up, lights are out in full force and shopping centres are crammed full with eager shoppers looking for a deal and snapping up pressies galore.

Following another retail campaign that went live recently for Not On The High Street, this time it’s Intu Lakeside taking advantage of coffee sleeves to inspire shoppers in London and Essex to choose the Lakeside Shopping Centre as their shop-til-you-drop destination this festive season.  Oh how we all love an excuse to spoil our loved ones to excess!  The campaign is running across 104 outlets with 307,000 coffee sleeves reaching a potential audience of 894,905 over a period of 2 weeks.  Ho, ho, ho and Intu the Lakeside we go!

The campaign was planned by MEC and booked through Zone Outdoor.