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17th Oct 2023

Big Brother has returned following a 5 year absence from our screens and ITV have included Beer Mats in Pubs as part of the media mix for this launch.

Tapping into nostalgia, the use of beer mats engages viewers who remember the earlier seasons of Big Brother. This helps reinforce brand recall, reminding people of the show’s legacy and encouraging them to tune in once again.

The clever creative execution suggests that “Big Brother” is watching drinkers as they debate their evening choice of takeaway or contemplate sneaking off before it’s their round!

Compared to many mediums, advertising on beer mats is cost-effective, making them an appealing option for clients looking to maximize their reach without breaking the bank.

By placing Big Brother on beer mats in pubs, ITV is tapping into the show’s core audience – young adults who enjoy socializing and entertainment. Pubs are social hubs where people gather to unwind and engage in conversations which ensures Big Brother remains the centre of conversation in the pub chat.

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