There seems to be no end in sight for the meteoric rise of Coffee Shops over Pubs in the UK. The Daily Mail recently reported on the London Coffee Festival where research was conducted predicting that the number of Coffee Shops in the UK is set to overtake the number of Pubs by 2030. We have gone from just 10,000 Coffee Shops in 2007 to 24,000 today, with the number of Pubs sliding drastically daily from 75,000 in the ’70s to just 47,000 today.
The British Coffee Association also released new data ahead of UK Coffee Week which reinforces the fact that us Brits continue to choose lattes over lagers and it’s a trend that shows no sign of waning. In fact, we drink a staggering 95 million cups of coffee every day, a figure up from 70 million just 10 years ago.
Tabletalk’s extensive network of Coffee Shops and Cafes across the UK allows brands to tap into the everyday journey of consumers on the go, leverage the feel-good associated with their everyday caffeine fix and strategically, tactfully and effectively cut through the noise of traditional media through innovative, insightful mediums that truly capture attention.
Campaigns can be run on a national, regional or local scale according to your needs. Targeting can also be tailored to specific audiences, whether you’re looking to reach AB businessmen, a mix of ABC1 adults, commuters at rail stations, a skew towards women and mums with kids etc.
If you’d like to tap into the coffee addiction driving the nation and put your brand front of mind at a touchpoint that truly drives your message home, don’t hesitate to get in touch to find out how we can help.