Lionsgate Films has cleverly advertised their latest DVD offering, The Hitman’s Bodyguard on branded beer mats in Pubs across London.  

Beer mats are a fantastic format giving maximum bang for your buck. Not only are you able to reach consumers en masse, you’re able to use up to 6 different designs at no extra cost which opens up a wealth of creative opportunity.

People in Pubs are cash and time rich so placing an engaging message on a Beer Mat is a really simple and effective way to grab attention and drive immediate response.  Like Lionsgate’s clever inclusion of an Amazon Scan and Buy barcode which allows consumers to make a hassle-free purchase.