Lionsgate with DVD Release in Pubs

15th December 2017
Lionsgate Beer Mat Advertising

Lionsgate Films has cleverly advertised their latest DVD offering, The Hitman’s Bodyguard on branded beer mats in Pubs across London.  

Beer mats are a fantastic format giving maximum bang for your buck. Not only are you able to reach consumers en masse, you’re able to use up to 6 different designs at no extra cost which opens up a wealth of creative opportunity.

People in Pubs are cash and time rich so placing an engaging message on a Beer Mat is a really simple and effective way to grab attention and drive immediate response.  Like Lionsgate’s clever inclusion of an Amazon Scan and Buy barcode which allows consumers to make a hassle-free purchase.