L&Q are a registered charitable housing association and one of the UK’s most successful independent social businesses. The L&Q Group houses around 250,000 people in more than 95,000 homes across London and the South East.
As a returning TTM client, they are promoting their new Huntley Wharf development in Reading on branded Coffee Cups and Deli Bags. Huntley Wharf is a collection of 1 and 2-bedroom Shared Ownership apartments located in a desirable riverside location, within walking distance of Reading station and just a 25 minute train journey to London Paddington.
The branded Coffee Cups and Deli Bags are targeted at ABC1 office based professionals and were distributed via Coffee Shops and Cafes in proximity to Reading station and the development.
The branded cups and bags are placed directly into the hands of the target audience when they are taking a coffee or lunch break. With a dwell time in excess of 20 minutes, these formats reach people at a ‘life admin’ moment when they have time to engage with the ad via the QR code and take a virtual tour of an apartment, or book an in person viewing.
The campaign is a great example of how tactical use of our formats can deliver highly targeted, cost effective messaging in a relevant environment at an appropriate time.