A registered charitable housing association and one of the UK’s most successful independent social businesses, the L&Q Group houses around 250,000 people in more than 95,000 homes across London and in the South East.
To raise awareness and drive interest in their latest development – a collection of 1, 2 and 3 bedroom apartments within the Parklands Phase of Barking Riverside, a brand new neighbourhood alongside the River Thames, L&Q invested in a campaign targeted at local city workers through a combination of 100% recyclable branded takeaway coffee cups in local Coffee Shops, as well as branded water cooler cups in local Offices.
Available to purchase off-the-plan through a shared ownership scheme supported by the Mayor of London, Barking Riverside will have a number of health and wellbeing inclusions, including a GP surgery and a network of cycle routes along the River Thames. In fact, the development is London’s only district to adopt the NHS Healthy New Town initiative aimed at helping residents live longer, healthier, happier lives.
Barking Riverside comprises 443 acres which will eventually offer 10,800 new homes of mixed size and style. There is also provision for 65,000 sqm of commercial floor space set to incorporate shopping, restaurants, cafes, community and leisure facilities. The Parklands phase will also feature open green spaces and an Ecology Centre due to open in the summer of 2019.
Targeting Coffee Shops and Offices in key local areas in proximity to the Barking Riverside development allows L&Q to raise awareness and drive engagement with consumers who live or work in the local area, giving them an opportunity to register their interest in the affordable housing scheme and benefit from purchasing property off-the-plan through a shared ownership scheme that allows you to part-buy / part-rent and Get Priced In with L&Q.