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23rd Nov 2017

With 205 titles written from the 17th to the 20th century, the Macmillan Collectors Library is a wonderful collection curated especially for fans of classics like The Jungle Book, Aesop’s Fables, Gulliver’s Travels, To the Lighthouse, The Scarlet Pimpernel, Pinocchio, Mrs Dalloway, Treasure Island, Twenty Thousand Leagues Under the Sea, Robinson Crusoe and countless more marvels, mysteries and masterpieces.

Each title in the collection is republished in a stylish jacket with gilded edges making it the ultimate indulgence with parables, plots and plays to delight all ages. What a fantastic Christmas gifting idea for parents with kids who love to read, or grown up friends and family known for having their noses firmly ensconced in a book. And what joy to add something to the collection every so often and watch it grow long into the future, something to cherish or pass on to little ones and keep the love of the written word burning for generations to come.

To promote the collection ahead of the key Christmas retail period, Macmillan have invested in a Coffee Shop campaign with 8 different titles from the Macmillan Collectors Library advertised on branded takeaway coffee cups. There is such a natural synergy between coffee and books, not to mention perfect timing with the message delivered when consumers are naturally taking time out from their busy day to indulge in a little me time. What better way to plant the seed for a little Christmas stocking filler to inspire little adventures of the soul. You might even consider The Life and Adventures of Santa Claus to add a little extra spice to the glorious tale that warms kids hearts. Tis the season after all.

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Macmillan Collectors Library Coffee Cup Advertising