COFFEE SHOPS & CAFES

Advertising in Coffee Shops & Cafes gives brands an opportunity to disrupt the everyday journey. Whether it's a quick coffee to go, time for a break, a useful space to work away from the office, or a place to meet friends, Coffee Shops & Cafes are a natural and habitual part of everyday life. Our creative formats allow advertisers to harness the power of intimate everyday moments.

WINDOW VINYLS

Window Vinyls are an intuitive, disruptive form of ambient advertising giving brands an opportunity to reach both coffee consumers and pedestrians. All outlets are situated in busy, trendy locations delivering high footfall. The window media can be supported in-store with branded Coffee Cups or Sampling, whether it’s printed material or product.  There is also an opportunity to explore experiential ideas such as outlet takeovers to give consumers a much deeper engagement with your brand.

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TABLEWRAP

Tablewrap is a unique, patented ambient media format that puts messages in the centre of conversation. Advertising on a coffee table means that brands benefit from the fact that consumers are seated for a considerable amount of time, in a relaxed and receptive frame of mind with mobile devices are naturally on the table to drive response.  All this combines to provide advertisers with an opportunity for complex messaging and deeper engagement online.

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COFFEE CUPS

Coffee Cups are a creative, disruptive ambient media solution giving advertisers the opportunity to put brands directly into people’s hands.  Coffee breaks are ‘me time’ during the day when people grab a little luxury to indulge in before tackling their busy day.  In fact, we spend an average 21mins with our daily takeaway coffee which is plenty of time to consider a message.  This is an innovative way to disrupt the everyday coffee journey and capitalise on a break time frame of mind communicating one-to-one with consumers grabbing their takeaway coffee to go.

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SANDWICH BAGS

Advertising on Sandwich Bags is a simple, effective way for advertisers interested in harnessing the power of daily lunch and snack breaks to deliver messages directly into people’s hands.  Sandwiches are by far the nation’s favourite lunch choice. In fact, the UK spends a staggering £7.5bn on sandwiches every year and the fans driving this spend are time-poor city office workers, the majority of whom eat at their desk.  Lunch breaks are moments during the day when we deal with everyday tasks like banking on the go, researching holidays, reviewing services or simply catching up with news and social media, the ideal moment for advertisers to drive brand consideration and engagement online.

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DELI BAGS

Advertising on Deli Bags allows advertisers to deliver their message on branded lunch bags. It offers a fantastic opportunity for brands to disrupt the daily lunch break of city workers, a time often utilised for personal life admin, such as banking on the go, paying bills, researching holidays, booking house viewings etc. Deli Bags are a premium takeaway bag format which is delivered directly into the hands of consumers on the go. In fact, the fully branded takeaway lunch bags effectively act as a mini billboard on the street as consumers walk from A to B with the Deli Bags in hand. It’s a one to one communication, delivered in a disruptive way and timed exactly at a moment during the everyday work routine where people are naturally on a break and in an open, relaxed frame of mind.

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POINT OF SALE MATERIAL

For advertisers looking to stand out and own the coffee journey, there are a number of additional branding opportunities available at point of sale that complement our core ambient media solutions. These include till wobblers, leaflets and postcards in stands, as well as tent cards on the counter, all of which bring brands front of mind and allow advertisers to capitalise on the time spent by consumers waiting to pay for or collect their order.

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PRODUCT SAMPLING

For advertisers interested in sampling their product to consumers at relevant points across the daily journey, sampling in our network of Coffee Shops and Cafes not only allows face-to-face interaction with consumers at the point of purchase, it gives consumers an opportunity to try before they buy. Whether it’s printed material in the form of magazines and catalogues, or physical product giving consumers a taste of brands new to the market, sampling is an excellent way for advertisers to complement their branded ambient media in-store.

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