Coffee is an elixir that has served us faithfully for generations. Shared moments over a coffee have formed the foundation of countless relationships, whether it’s catching up and reminiscing amongst friends and family, or sharing ideas and business plans for the future with colleagues. Coffee is something that connects us all in a multitude of ways.
To promote their Switch & Share Happy initiative, Nationwide are harnessing the power of shared coffee moments in key cities across the country distributing 50,000 branded Coffee Cups across 50 Cafés from 16th November for 4 weeks. To encourage consumers to switch their current account to Nationwide, they are sweetening the deal by offering those who recommend a friend £100 each.
All the outlets taking part accept contactless card payments which ties in nicely with a banking message. Advertising on Coffee Cups allows Nationwide to immerse itself into daily routine reminding consumers about the brand as they make their everyday purchases. It serves to reinforce the ease, convenience and care that Nationwide promises its customers. Plus there are all those feel-good rewards in store for sharing the love. What’s not to like?!
The campaign was planned and booked by Havas Media and Posterscope.