We all know how intense the competition is between high street retailers, all vying for business and trying to drive foot traffic in store using all the window dressing and sales incentive they can muster. With Christmas around the corner, that competition is only going to get bigger and better.

Technology is driving a massive growth in online sales, so it’s not surprising that there are retailers like Not On The High Street choosing to do away with a presence on the high street in favour of online. Their tongue-in-cheek name signals a brand determined to do things differently, in fact they’re after an audience looking ‘for a life less ordinary’.

It makes perfect sense that they would be attracted to media channels that are creative and non-traditional, which is great news for us!  Taking that tongue-in-cheek personality a step further, Not On The High Street are currently running a campaign in 250 premium coffee shops targeting cities like Bristol, Edinburgh, Glasgow, Manchester and Leeds. This gives an online brand a high street presence just in time for the Christmas shopping stampede.

The campaign was planned by M2M and booked by Talon Outdoor.