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The new series of The Traitors has landed on BBC One and iPLAYER

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By meeting viewers where they are and integrating seamlessly into their social experiences, the BBC has not only expanded the reach of their series but also established a unique and memorable connection with their audience.

 Pubs are integral to British culture, serving as social hubs where people gather for camaraderie and are notorious rumour mills where judgement on people’s character is freely aired among friends. Word-of-mouth promotion, which is potent in social settings like pubs, can further amplify the buzz around the show as patrons discuss and recommend it to friends and acquaintances. 

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