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BBC This Town

This Town is a six-part television series for BBC One. It is written and created by Peaky Blinders creator, Steven Knight. The plot centres around the world of ska and two-tone music, which exploded from the grass roots of Coventry and Birmingham in the early ’80s.

The beer mats have been distributed to pubs in Birmingham and Manchester and feature a QR code which can be scanned to get a sneak peek at the series trailer. An example of how the humble beer mat can instigate conversation among friendship groups, link directly with digital content and create word of mouth advocacy among peers.

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