Sandwich Bag Campaign
With a city business audience notoriously busy and hard to reach, British Airways decided to invest in a creative tactical advertising campaign to promote BA Cityflier routes from London City Airport. Branded Sandwich Bags were used to reach business people in the City grabbing a quick takeaway lunch to eat at their desk.
You can read more about the campaign in our blog.
And you can find out more about advertising in Coffee Shops & Cafes here.