Coffee Cup Campaign
There has always been a natural link between the effects of coffee on our dental health so the link with BUPA Dental and coffee cups is an obvious one. But the genius behind their tactical advertising campaign goes even further when you consider the contextual creative, as well as the fact that their core target demographic are the affluent professionals that work in the city and frequent Coffee Shops to sustain their addiction to the convenience of takeaway coffee on the go.
You can read more about the campaign in our blog.
And you can find out more about Coffee Cup advertising here.