You can launch campaigns that run nationwide, or you can pinpoint a specific geographical region with a tactical campaign to reach a particular audience.  For C2C Rail, it was all about promoting their half price rail sale to commuters along their Southend route to London.  With the weather so icy, it’s a given that commuters will be warming up with a takeaway coffee so advertising the promotion on branded cups allowed C2C to disrupt the everyday journey in a unique and memorable way.

You can read more about the campaign in our blog.

And you can learn more about advertising in Coffee Shops here.