C2C Trains have invested in a clever piece of contextual advertising to reach families and inspire them to use the train to take trips to the seaside or day trips to London. C2C Trains advertised on branded Takeaway Bags in Fish and Chip Shops along their London to Southend route.
C2C ran the same activity again, this time targeting East London and West Essex inviting commuters to enjoy their next fish and chips by the sea, with the coast just an hour away from Fenchurch Street Station.
You can read more about the campaign in our blog.
And you can find out more about Takeaway advertising here.