Pharmacy Bag Campaign
One of the reasons pharmacy bags are such a popular medium for the care sector is their versatility. Campaigns came be run nationally, regionally or locally, even postcode specific. This means that brands like Carebase looking to promote a specific site, such as Bramley Court in Histon, Cambridgeshire can target the campaign only in local pharmacies within a relevant drive time from the care home. This way they are able to target locals in the area that frequent the local pharmacy, either older members of the community who might soon be in need of care facilities, or their caregivers and family members who might be in the pharmacy collecting medication on their behalf.
You can learn more about advertising in our network of pharmacies here.