To raise awareness about breast cancer and encourage the public to check their breasts more often to ensure early detection, Coppafeel! invested in a pharmacy bag advertising campaign in independent Pharmacies across the UK. The campaign promoted a free monthly boob check reminder, as well as some research where pharmacists were asked a series of questions so that the organisation could investigate knowledge around the disease. This is especially important since pharmacists are some of the most trusted health professionals in the industry and the public often turn to their pharmacist for advice.
You can learn more about the campaign here.