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The Department for Transport’s Think! Drink Drive campaign

Timed to reach people at a crucial moment—when they’re contemplating their next drink – it reaches not just habitual drinkers but also occasional ones who might find themselves in situations where a split-second decision regarding driving under the influence needs to be made.

One of the campaign’s standout features is its ability to communicate a powerful message in a concise space and, the campaign’s placement within social settings where alcohol is served ensures the timing of its exposure is spot on. The Think! Drink Drive campaign has the ability to evoke a sense of responsibility and consciousness among social groups to prevent drink driving incidents and keep the roads safer for everyone.

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