Essentially residents in the local community can sign up for extreme weather alerts via text, voicemail, email or web, a service that will run annually from November through March. Advertising the service on branded pharmacy bags in local pharmacies across East Sussex allowed the message to be delivered in a relevant, resonant way to a range of key audiences – the aged, the more vulnerable in the community, as well as caregivers and others who might know someone that might suffer adversely in extreme weather and need support.

You can learn more about advertising in pharmacies here.